Jay-Z’s cannabis brand has launched its first batch of products, including a $65 luxury joint rolled by cannabis Artisans.
Shawn “Jay-Z” Carter first announced his premium cannabis brand Monogram back in October. The announcement came with a pot-themed-playlist on Tidal as well as promises of luxury cannabis that would “redefine standards” within the cannabis industry.
Those promises have now come to fruition, with Monogram announcing the launch of four strains: No. 88, No. 96, No. 70 and No. 01 in light, medium and heavy strengths. The strains have been developed by veteran cannabis grower DeAndre “De” Watson, but are overshadowed by the company’s flagship product: the “OG Handroll” joint.
According to Monogram, the OG Handroll is a premium 1.5-gram joint rolled by the company’s “highly trained artisans”. It resembles a luxury cigar and sells for $US50 (roughly $AU66.5).
But the $65 joint isn’t the only thing Jay-Z is working on. Michael Auerbach’s company The Parent Co is currently working on a deal to acquire 50% of Monogram. Once completed, a percentage of Monogram’s sales will go to a social justice program that invests in minority-owned cannabis businesses.
The fund currently has $10 million seeded and will receive 2% of The Parent Co’s net annual income. Auerbach and Jay-Z intend for this to turn Monogram into the “first 100-year company in cannabis”, paving the way for diversity within the US cannabis industry.
Jay-Z has described Monogram’s products as examples of “skilled craftsmanship” in the cannabis industry, telling Forbes:
I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke.
Jay-Z has promised that the Monogram is “just getting started”.
As recreational cannabis is not legal in Australia, Monogram products will not be available here. Monogram is developed in partnership with cannabis company Caliva, who was recently acquired by company Subversive Capital Acquisition Corp.
